The Effection: Lost Power Pop Resurrected
The Effection released its sole long-player, Soundtrack To A Moment, in 2003. Although they hailed from the region in which I live, I can’t say that I paid any attention to them. Neither did too many people, apparently, and Soundtrack To A Moment went out-of-print.
In the digital age, however, what’s old can become new again, and that great resuscitator of given-up-for-dead Power Pop, Futureman Records, recently made Soundtrack To A Moment available for digital download for the ridiculously low price of $7. Go get this one right now, and bask in the glow of its punk rock/new wave Power Pop ripped from the glory days of 1979.
This is apparent from the first line of the opening track, “The Sound Effection,” where the words “this is the sound effection” announces the driving guitar rock that follows, just like The Jam opened its second long-player with the call to arms of “this is the modern world”:
The title track covers similar sonic ground in the mold of The Jam, but spins it with a decidedly American take on the proceedings in a song about “nothing to do around here”:
But Soundtrack To A Moment is not all loud and thrashing punk rock. Its best track, “Somewhere Souvenir,” takes the mid-tempo approach and adds breezy guitars and gorgeous 60s-styled vocal harmonies:
The band even slows it down completely on “Agony,” while throwing in some slightly jangling guitars to go with those great harmonies that fill the entire album:
To say that Soundtrack To A Moment is a “find” out of nowhere is an understatement. Like the best bands of the early days of punk rock and new wave, The Effection move seamlessly from full-fledged high energy rockers to more “sophisticated” and contemplative stuff. It takes you back in time, moves to 2003 and yet sounds entirely fresh a decade later. My only regret is not getting hip to this sooner.
Better late than never, of course.